Kyboe's Watch

Marc Bell, president and chief executive officer of Kyboe, wants to expand the watch line to include bracelets and other accessories.

Bell, whose family office Marc Bell Capital in Boca Raton took a majority stake in the Dutch brand last year, said the expansion could happen over the next 12 months. Bell said he decided to make the investment in the brand because it’s his “favorite watch….I have 120 of them.” The brand — whose headquarters was moved to Boca Raton after Bell’s investment — was sold primarily in The Netherlands, and in resort locales such as St. Tropez and Ebiza. Bell introduced the brand to the U.S. earlier this year, and it is now sold at Saks Fifth Avenue and Lord & Taylor, as well as at jewelry stores.

Bell was in town for New York Fashion Week, where the watch brand had its first runway show. Bell said he plans to take the extravaganza — essentially a live marketing campaign with models strutting down the runway wearing Kyboes around a rotating display of watch styles — on the road to other major events. He’s eyeing Art Basel as a possible venue. Bell said he used his Broadway background to put together a “fun” show to introduce the brand to the U.S. market. As for Broadway, Bell produced “A Catered Affair,” “Rock of Ages,” “Jersey Boys” and “August: Osage County.” He won Tony awards for Jersey Boys and August: Osage County.

In attendance were rapper and actor Ice T and his model wife Coco Austin. Ice T told WWD he knows all about celebrities who say they like a brand but don’t really use it. In his case, Ice T said he’s different since he really “loves the watch” and owns two Kyboes. Also present was Bell’s friend and fellow Boca resident Marc J. Leder, co-chief executive officer of Sun Capital Partners, sporting his own Kyboe watch. Leder’s private equity firm owns fashion brands Vince, Rebecca Taylor and Scotch & Soda, which also had its show over the weekend.

In addition to Kyboe, Bell is also an investor in Stowaway. Stowaway is the beauty start-up that specializes in right-sized makeup, otherwise known as makeup in portable-sized containers so they are used up before they expire.