Marc by Marc Jacobs is not gone yet. Before Marc Jacobs International goes to a single-label structure for spring, the contemporary brand will retail its final collection, resort 2016, which opened last week and was aesthetically directed by Jacobs himself. It also unveiled a holiday merchandise partnership with the Walt Disney Co. for products associated with the upcoming film “Alice Through the Looking Glass,” to be released in May 2016. The collection, called “I Am Not Like Other Girls,” includes sunglasses, totes, backpacks, phone cases, jewelry, watches, sweatshirts and more — all loosely inspired by iconography from the classic fairytale. Cartoonish bow-shapes, snickering pansy flowers and heart-shaped keys are superimposed onto a number of items, priced from $60 to $400 and available for purchase worldwide on Nov. 1. The Alice theme will extend to Marc by Marc Jacobs’ send-off holiday window displays at select stores.
As for the main resort line, Marc Jacobs International chief executive officer Sebastian Suhl told WWD the design team structure and aesthetics of this last Marc by Marc Jacobs collection are an indicator of what’s to come. “There has been a shift already in the design. You can see how it definitely fits in with the general Marc Jacobs [Collection] product more so than it had been in past seasons. There is more of the original spirit of Marc by Marc Jacobs,” he said of the collection.
This story first appeared in the June 24, 2015 issue of WWD. Subscribe Today.
“The design is shifting so that it has one hand, aesthetically speaking,” Suhl added.
The result is a collection that recalls Marc by Marc Jacobs’ early years — whimsical, off-kilter designs with a girly edge. It includes a range of everyday items with irreverent twists — for example, an Edwardian-inspired cotton voile top printed with tiny fruits.
The collection will be priced between $178 and $3,500 (a Rex rabbit fur coat) at retail, with the average stockkeeping unit hovering around $360. Resort will be delivered in a steady stream between October and December.
“We are moving along according to plan,” Suhl said. “We are not having a showroom just for fun. It’s definitely a business proposition that you will see in Marc by Marc shops and on the floors of major accounts. I would say that this is business as usual.”
In-store shops at department store partners like Saks Fifth Avenue and Bloomingdale’s are expected to continue stocking Marc Jacobs’ contemporary market-priced products, for resort and after the brand’s transition as well, Suhl said.