MOVING ON: Marc Jacobs, a fashion pioneer in the Palais Royal, has shuttered his Collection store in the picturesque Paris locale after a nine-year run, WWD has learned.

The American firm, which is to cease production of the Marc by Marc Jacobs label and assimilate that collection’s product range and price points into the signature Marc Jacobs collection, plans to establish a new store concept elsewhere in the French capital to showcase spring 2016 collections, according to the company. The clutch of Marc by Marc stores at nearby Place du Marché Saint-Honoré remains open.

Jacobs opened the 2,000-square-foot Collection unit when it boasted only a few fashion-related nameplates such as Pierre Hardy, Shiseido and vintage guru Didier Ludot. Today, the palace is home to boutiques including Rick Owens, Stella McCartney and Acne Studios.