EYE SPY: Lorenzo Martone is expanding his Martone Cycling Co. bicycle range to eyewear. “I designed one style that is inspired by the structure of our [bicycles’] baskets and of course very round [shapes] like the wheels of the bike,” the Brazilian-born publicist and brand consultant explained at the unveiling of three sunglass styles at Colette in Paris on Saturday afternoon. “They are mirrored on the inside, so that when you’re biking you can see if a car is coming or if someone is coming from behind. But it’s not like you have to be on a bike to wear them. The idea is to expand the line with a mix of bike accessories but also fashion accessories.”
Helmets were added to the range in December.
One style of sunglasses was named after Marc Jacobs, who was among the guests. “It’s too bad that I cannot see. If I put them on, I’d kill myself – like, I’ll fall down, so I’ll have a pair that I’ll cherish but I don’t know if I’ll wear them,” said Jacobs, who needs corrective lenses.
The three styles made with French manufacturer Peter & May come in four colors each.
“We decided to go genderless, with a medium size that works for both men and women,” explained Martone.
The launch comes three years after he launched his bicycle range at Colette. Following the global launch there, Martone Cycling Co.’s sunglasses are set to roll out to Saks Fifth Avenue next month.
At Colette, Jacobs sported a Hedi Slimane-era Saint Laurent jacket while shopping for a pair of boots from Carvil, the French label that was recently revived under artistic director Frank Charriaut, Chanel’s former footwear and accessories designer. “They’re very chic,” said Jacobs. “They’re in lamb.”