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WORK ETHIC: A year ago, Marc Jacobs signed on as patron of the Designer for Tomorrow Award, the fresh-out-of-school designer prize sponsored by German specialty store chain Peek & Cloppenburg. With the five 2012 award finalists having been chosen by the jury, it was time to bring Jacobs back to Berlin to meet with the designers, as well as 300 invited guests Thursday evening. Tonight, Jacobs is slated to talk about working with the young hopefuls. And should words fail, the photo exhibit “Designer for Tomorrow — Insights and Perspectives” provides an atmospheric and intimate view of Jacobs and last year’s finalists, shot by Claudius Holzmann, during their year-long preparation.


Art collector and jury member Karen Boros helped sort through Holzmann’s arsenal of 10,000 photos, keying in on such images as a close-up of Jacob’s tattooed arms, his figure a footnote to a balcony view of Berlin from Soho House’s Politburo, or shoulder-to-shoulder with Berlin mayor Klaus Wowereit in the audience of 2011 DFT winner Alexandra Kiesel’s runway show during last January’s Mercedes-Benz Fashion Week Berlin.


And what might he be telling the five finalists, not to mention the audience tonight? “My schtick doesn’t change,” Jacobs remarked. “I’ll tell them to work hard and keep an open mind. I can just share my experiences, not give advice.”

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