MARC’S FOLLIES: Liza premiered “Cabaret” there. Woody Allen chose it to open “Manhattan.” And now the historic Ziegfeld Theatre on West 54th Street will host Marc Jacobs’ spring show.

This story first appeared in the September 15, 2015 issue of WWD. Subscribe Today.

The designer has chosen the movie house — the last single-screen theater in Manhattan and the site of dozens of premieres and screenings from 1969 to the present — to show his spring collection. It will be the first time since 2004 Jacobs has shown outside of either the Park or the Lexington Avenue armories.

Though a spokesman for the brand was tight-lipped on details — “He’s incredibly protective about elements of the show,” the spokesman said, referring to Jacobs — this one looks to be something of a production. One clue might be in the hashtag for social media: #marcjacobspremiere.

In fact, to allow guests time to absorb all the elements of the setup, doors will open earlier than usual, at 5:15 p.m. and the show will begin at 6 p.m. on the dot.

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