SIGHTLINE: Marchon Eyewear Inc. has signed an exclusive global licensing agreement with Columbia Sportswear to manufacture and distribute Columbia sun and optical eyewear. Product is slated to launch in September, at Columbia stores, specialty sporting good retailers and select optical boutiques worldwide. Collections will include eyewear specially engineered for sport fishermen.
Marchon chief executive officer Claudio Gottardi said, “Columbia presents exciting opportunities for Marchon while further enhancing our Sport/Performance division. With a global reputation for innovation, quality and performance, Columbia fits perfectly into Marchon’s brand portfolio.”
Columbia sportswear’s director of licensing Matt Merriman added: “Our shared goal is to deliver an innovative eyewear line that enhances our customers’ experiences in the outdoors. Whether you are on the water, on the trail or cruising around town, the new line will do just that.”