Calvin Klein has tapped Margot Robbie as the face of its soon-to-launch Deep Euphoria women’s fragrance.
The fragrance, the third of the Euphoria range, is slated for release in the fall and billed by Calvin Klein as the “more modern, empowered sister” to the existing two fragrances.
The 25-year-old actress, who attended the Met Ball Monday night dressed in a white silk crepe Calvin Klein strapless dress with cutouts, will appear in the global print and television advertising campaign for Deep Euphoria that will roll out in August. It’s the first time Robbie has fronted a fragrance brand.
It’s going to be a big summer for the actress who rose to star status after appearing in “The Wolf of Wall Street” in 2013. Robbie will star as Jane Porter in this summer’s highly anticipated “The Legend of Tarzan,” as well as “Suicide Squad.”
“The addition of Deep Euphoria to our diverse and comprehensive portfolio will fuel the development and innovation to continue driving the Calvin Klein Fragrance business,” said Vincent Brun, senior vice president of global marketing of Calvin Klein Fragrances, Coty Inc., which holds the Calvin Klein fragrance license. Brun added that Robbie “perfectly embodies the modern femininity” of the scent.
The original Euphoria debuted in 2005, with a follow-up, Endless Euphoria, nine years later. Russian supermodel Natalia Vodianova was the face of the first Euphoria campaign and model Vanessa Axente the face of Endless Euphoria.
“Her [Robbie’s] beauty and talent is an expression of the incredible legacy of women who have been captured in Calvin Klein campaigns over the years,” said Melisa Goldie, chief marketing officer of Calvin Klein Inc.
Robbie hosted a dinner Tuesday night in New York at the Calvin Klein Collection store to celebrate the new scent.