LONDON’S LATEST: Marie France Van Damme is the latest label to bow in London’s tony Brompton Cross area. Late last month, Van Damme unveiled a 500-square-foot boutique on Draycott Avenue, which she’s done out with white marble floors and fittings in dark wood, gold and bronze, to reflect the colors in her resort wear designs. The store carries Hong Kong-based Van Damme’s full collection, which the designer has created to be worn for the evening as much as the beach, such as silk shirt dresses, jersey column dresses; silk kaftans and swimwear in colors that run from black to rich metallic fabrics and animal prints. The store stands nearby to Joseph, Bamford and Robert Clergerie on the street, and near to Stella McCartney and Chanel in the area. Van Damme said she believes the store appeals to the neighborhood’s peripatetic residents. “A lot of people are only here for a month or two and live elsewhere, so I think this is the best [neighborhood] — and I Iove the fact that it’s all these little stores,” she said of the street, which is known for its bijou boutiques. Van Damme said that she’s planning for the store to do 1 million pounds, or $1.56 million in sales in its first year. The London store adds to Van Damme’s stores in the International Finance Centre Mall in Hong Kong and the Mandarin Oriental in Bangkok, Thailand. The label’s stockists include Harrods and Selfridges in London and Bergdorf Goodman in New York.

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