COMPETITIVE COMPENSATION: Mark Parker, chairman, president and chief executive officer of Nike Inc., has a big job and a pay package to match, even if it wasn’t quite as big last year as it was in 2015.
Parker’s pay last year tallied $13.9 million, including stock and options valued at $5 million, incentive pay of $6.3 million and a $1.6 million salary, according to a regulatory filing. He also received $112,907 worth of personal travel in company aircraft. In 2015, a stock grant valued at $33.5 million pushed Parker’s compensation total to $47.6 million.
Stock and option pay can be deceiving since the value of that compensation can fluctuate wildly given vesting schedules and changes in share price.
But even that considerable scale and ambition hasn’t insulated the activewear giant from Amazon, which controls a wide swath of the e-commerce world.
Parker said last month that Nike would test selling Nike product on Amazon in an effort to improve the customer experience by “elevating the way the brand is presented and increasing the quality of product storytelling.”
Although Nike wasn’t selling directly on Amazon’s platform, third-party sellers were, leading to something of a confused presentation.
“We’re in the early stages, but we really look forward to evaluating the results of the pilot,” Parker said.
Nike has a massive online business with more than $2 billion in sales through nike.com and its app and also distribution through other platforms, including Alibaba’s Tmall in China and Zalando in Europe.
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