CHILDREN’S CAPSULE: British retailer Marks & Spencer is working with Princess Marie-Chantal of Greece on a children’s capsule range that will debut next month.
The London-based royal is the founder and creative director of her namesake luxury children’s wear line, which she launched in 2001. She is the wife of Prince Pavlos of Greece, and a mother of five.
For her range for Marks & Spencer, Marie-Chantal looked to her own classic and timeless style. The children’s wear designer said she is “excited” about her first collaboration with the retailer and said the collection captured “the magic of childhood.”
“Together we have designed a beautiful collection of clothes and gifts for baby, boys and girls in a soft and sweet palette,” Marie-Chantal said. “A classic yet contemporary collection, which is also fun and playful.”
The Marie-Chantal 33-piece collection consists of apparel, accessories and gifts for babies, toddlers and kids up to five years old. In line with her own children’s range, she has incorporated luxe fabrics such as cashmere and silk for sweaters, knit cardigans, dresses, bibs, booties, mittens and a beanie hat.
The price range is eight pounds, or $9.70, for a two-pack of woven bibs to 60 pounds, or $73, for a cashmere shawl. It will be sold exclusively in 37 Marks & Spencer stores, on the M&S web site, and at select retailers on Nov. 1.
According to Tara Ryan, head of design, children’s wear, Marie-Chantal brings “beautiful detailing along with luxury, heritage fabrics that are elevated from the usual high-street children’s clothing ranges” to the label.
“We were very flattered that Marie-Chantal approached us as she felt M&S was the most trusted brand for her to collaborate with,” Ryan said. “Within M&S there is a deep and long standing respect for the Marie-Chantal brand which consistently inspires.”
This partnership is a part of the retailer’s “M&S &” series, which kicked off earlier this year and includes collaborations with various designers, labels and fashion industry figures.