M&S’S NEW LOOK: Marks & Spencer is plotting a makeover. The retailer is trialing a new pilot store format at its High Street Kensington and Westfield Stratford City stores in London, which is designed to make the stores easier to shop and showcase its own label brands more clearly. The retailer’s clothing sub-brands, such as Per Una, Autograph and Limited Collection, will be given distinct areas in the stores, with their own mannequins, props and visual merchandising. In the U.K., the retailer recently launched ad campaigns dedicated to the separate brands. Meanwhile, the retailer’s mainline clothing will now be branded as M&S rather than Marks & Spencer. The pilot stores also have revamped food halls and home-ware departments, to encourage more customers to shop the category. The trial will roll out to 14 further stores in the U.K. from October, and then the rest of its U.K. stores are planned to follow. M&S has invested around 450 million pounds, or $713 million in the total roll out of the new store design.

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