The Marni event


Marni unveiled its new eyewear collection licensed to Marchon on Sunday evening, and, this being Marni, it did so by staging an artistic, dreamy pièce, called “Looking for Marni.”

“We wanted to create a total theater experience, surrounded by different performances,” said Carolina Castiglioni, Marni’s director of special projects.

Dancers wearing Marni costumes and inspired by Oskar Schlemmer and the Bauhaus movement performed repetitive and slow actions, either on swings suspended from the ceiling or supported by surreal props such as an oversized table and chair set. The roundness, angularity and colors of the glasses was reflected in the costumes and fun wigs. “Each costume has an identity and represents a glass model,” said Castiglioni.

The event was timed to also coincide with international eyewear trade show Mido.

 

load comments
blog comments powered by Disqus