VINTAGE IN VENICE: Marine Azria teamed with Morphew founder and Creative Director Bridgette Morphew on a collection of about 200 pieces of vintage garments and accessories now available for sale in Azria’s Venice, Calif. store.
The shop, recently renamed The Huntswoman from Le Marche Vintage, has been operating for the past two months but threw itself an official preview and launch Wednesday evening at its location on Abbot Kinney Boulevard.
The bohemian-style selections are focused mostly on the 20s and 30s, but include items from the Victorian era up through the 90s that are “handpicked from across the globe,” according to Morphew.
Morphew started the fashion design consulting firm Paradox about 10 years ago and amassed a collection of vintage from that business. She launched Morphew about a year ago to sell some of those pieces to the public through her online store as well as a location in New York. Morphew pieces are also sold at Bustown Modern on Melrose Avenue in Los Angeles.
“I said I really love vintage … and the amazing clientele that we have, why don’t they have a place that they can buy beautiful, well-conditioned vintage,” Azria said of the decision to open.
The Huntswoman is located behind Azria’s 10-month-old store The Piece Collective, which sells giftable items such as home décor and accessories. Space for the vintage outpost became available a few months ago at which time Azria contacted Morphew about selling some of her pieces in the store.
Morphew said they are looking to bring an iPad in the store within the new few months for customers to peruse Morphew’s full offering online.