Martha Stewart

Lifestyle guru Martha Stewart is teaming with Chinese e-commerce giant Alibaba for an event in Shanghai on Tuesday. Stewart is slated to speak about trends in Chinese consumer culture and attend a luncheon at the Shanghai New International Expo Centre, in the eastern district of Pudong.

The event is the start of an ongoing collaboration between Stewart and Alibaba, though Alibaba has yet to communicate what this future partnership might entail. According to a report in The Guardian last year, Stewart told a crowd assembled for New York Social Media Week that she plans to expand her business internationally and target middle-class consumers in China on the suggestion of Alibaba founder Jack Ma.