EIGHTIES EDGE: “I’m an Eighties baby, and it was amazing to just go back and look at all of these aerobics classes and the Seoul Olympics and just take symbols from that,” said Mary Katrantzou at the launch party in London for her second capsule collection for Adidas Originals. “We started thinking about symbolism and how we can take that within the context of Adidas. But also the silhouettes — there are little tennis dresses and diving suits and track tops so I thought that was a fun spin on the idea of symbols.” The party took place on the rooftop of Snap Studios in East London, with totem poles made by Katrantzou and the prop designer Robert Storey and adorned with the designer’s prints.
Katrantzou used collages made from sports items including a stopwatch, a tennis racket and a badminton shuttlecock for the 24-piece collection. Pieces include a structured T-shirt adorned with patches and crystals, a reversible varsity jacket, a crepe tank dress, leggings, tracksuit bottoms, boyfriend T-shirts, boy shorts, jersey swimsuits and footwear. Katrantzou also put a holographic spin on footwear with bold patterns and floral jacquards.
Prices range from 70 euros, or $76, for a graphic print tank to 420 euros, or $457, for a dress. Adidas Originals by Mary Katrantzou will be available in Adidas stores, on adidas.com and marykatrantzou.com.
With resort and the Adidas launch behind them, Katrantzou’s team is focusing on the spring 2016 collection. “A lot is changing also within the company,” said the designer. “We’re bringing in senior management, diversifying into accessories and just building a brand that can allow for a much wider product.”
This summer, Katrantzou plans to take some time off and head to Greece to visit her family. “It’s — you know — a difficult time over there, and I haven’t seen my parents for a while and it’s always lovely to go back in summer,” said the designer. “So I hope thinks will be a little bit more settled by then.”