JET-SETTER: Massimo Suppancig is investing in a new fashion project — rejuvenating historical Swiss brand Jet Set. Hailing from St. Moritz, the brand broke ground in the luxury sportswear segment and was favored by the likes of Gianni Agnelli and Grace Kelly, peaking in popularity in the Eighties. Suppancig, who has worked in executive positions at firms such as Hugo Boss, Escada and Valextra and was most recently managing director of Italian manufacturer Ittierre, will lead Jet Set as its new ceo.
This story first appeared in the September 26, 2011 issue of WWD. Subscribe Today.