SHORT AND SWEET: British designer Matthew Williamson has collaborated with Lyst to offer a capsule edit of his pre-fall 2015 designs, which are exclusive on the online fashion marketplace starting Monday.
The 11 pieces chosen were inspired by Williamson’s numerous visits to Morocco over the years. They include a cocktail dress that shimmers with hand-embroidered black sequins and tiny mirrors, along with a silk day dress in a fuchsia and blue blooming floral print, and a slip dress in a yellow, green and blue peacock print.
Williamson said that the edit “taps into my design DNA,” noting that “women like Talitha Getty and Loulou de la Falaise in the Seventies came to mind during the design process.”
Prices for the collection start at $270 for a necklace and rise to $6,500 for the mirrored cocktail dress.
The collaboration with Lyst follows Williamson’s decision earlier this year to refocus his label as an online business and move away from wholesaling the collection. Rosanna Falconer, business director at Matthew Williamson, said that in light of that strategy, “the reach of partners like Lyst is invaluable.”
“Modern consumers require complete ease in their online shopping — on any platform, at any time of day,” she continued. “Lyst responds to this shopping trend while ensuring brands can still provide their personalized customer service and benefit from sales in new territories.”
Lyst, which launched in 2011, allows consumers to shop from more than 11,000 of its partner designers and retailers via its site. Last year, Lyst collaborated with Mary Katrantzou on a capsule collection to sell an edit of her resort 2014 collection exclusively in the U.S.
In April, Lyst announced a $40 million Series C round of funding — meaning its total backing has reached $60 million — with Groupe Arnault among the latest investors.