MAVI AMPLIFIES RANGE: Mavi is getting comfortable. The denim brand, which was founded in Turkey, in the fall will launch Popstar, an addition to the Mavi Gold collection made from a stretch fabric with memory.
Mavi teamed up with Turkish denim fabric producer Isko to create the line.
The company said Popstar capitalizes on Isko’s trademark Pop stretch technology with comfortable construction.
Ardie Ulukaya, senior vice president at Mavi, said the company has been partnering with Isko for more than a decade. “We’re using their fabric at premium price points,” he said.
“The result is a fit that molds to a woman’s figure and enhances her curves.” Mavi Popstar prices will range from $115 to $148.
In addition to Popstar, Mavi will launch on April 15 in the U.S. a new sportswear collection for men and women. The company already offers its sportswear in Europe and decided it was time to bring it to America.
The casual line will feature knitwear, dresses, jackets and outerwear with prices ranging from $78 to $198.
The sportswear collection will be sold in Mavi stores, Mavi.com and Zappos.com.