MEETING THE REPELLER: A long, thick queue of excited young fans and wannabe bloggers — some with their mothers — waited patiently to meet Leandra Medine on Wednesday evening at Neiman Marcus NorthPark Center as the Man Repeller blogger promoted her spring sportswear collaboration with P.J.K. designer Chelsey Santry. Some of the groupies bore gifts: a taco, a pair of google eyes, even an essay collection entitled “Thirteen Thoughts on Life.”

Medine, who was shepherded by her CAA agent as she autographed iPhone covers and T-shirts, said her appearances lately have been similarly frenetic. “It’s phenomenal and humbling and awesome,” Medine said. “It has to do with the social following of a blogger. When you have 280,000 Instagram followers and you say, ‘Hey, come see me in Dallas,’ you get a reaction.”

This story first appeared in the March 11, 2013 issue of WWD. Subscribe Today.

Observing quietly from offside, Santry said the collection was doing well, especially the floral pants, gold brocade skirt and stretch twill and leather moto jacket. “Our vibes are very different but we like the same things, we just put them together differently,” Santry said. “We made it Man Repeller-wearable-ish.”

It was the duo’s first PA, with others to follow at Nordstrom in Chicago, Neiman’s in Austin plus Saks Fifth Avenue in Beverly Hills.