STAR SYSTEM: Mercedes-Benz has tapped Alexis Mabille to head a French design competition for young talents.
They have asked 30 designers to imagine three silhouettes that make use of the German carmaker’s codes, including its famed three-pointed star emblem. A jury headed by Mabille will shortlist 10 finalists on June 15.
Mercedes-Benz, which sponsors fashion weeks in Berlin, Istanbul and Sydney, will reveal the winner of the Prix des Étoiles Mercedes-Benz 2016 award on Oct. 4 during Paris Fashion Week. The prizewinner will receive a grant of 15,000 euros, or $16,800 at current exchange, in addition to long-term support from the company.
Mabille last year headed the jury of the E-Fashion Awards, an international contest that encourages fashion students and young designers to explore the links between clothing and new technologies.