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MIAMI LANDING: Emilio Pucci continues to invest in its retail network and has opened a 1,728-square-foot boutique in Miami’s Design District, which follows the unveiling of a Manhattan flagship in November. This is the brand’s third location in Southern Florida.

“Florida has historically been a strategic market for us, so we’re especially happy to have such a unique store in this very singular neighborhood,” said Emilio Pucci president and chief executive officer Alessandra Carra. “The new opening is an important step in the development of our business in the U.S.” In the region, the company has six monobrand boutiques and the brand is carried at Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Nordstrom, as well as a large number of high-end specialty stores.

This story first appeared in the June 14, 2013 issue of WWD. Subscribe Today.

Art Deco-era pastel and tropical hues evocative of Pucci’s prints stand out on furnishings and decor in the new venue. Brass “totems” spelling Pucci — an homage to props the namesake founder of the brand used in one of his first fashion shows — mark the store, as well as high-gloss brass fixtures and distinctive, purple-veined Breccia dei Medici marble reminiscent of Palazzo Pucci in Florence.

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