TECH TIMEPIECE: Michael Bastian has gone digital.

On Tuesday, the designer co-hosted an event at the Ludlow Hotel in New York City to celebrate his first gentleman’s watch, the MB Chronowing. Engineered by Hewlett Packard, the timepiece will be sold exclusively on starting on Friday at noon. The big unveil kicked off in New York, and will follow with an event in West Hollywood tonight, where True Blood actor Joe Manganiello is expected to be among the celebrities in attendance.

Held at the Ludlow Hotel, the New York event showcased the light chronograph inspired by a dashboard with three interchangeable watches including a 300-piece, limited-edition model in an all-black design.

“The whole idea was to start from the aesthetic of it first,” Bastian said. “We really want to make something that guys would want to wear and what I would wear myself.”

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