CREW CALL: Curious how Mickey Drexler kicked off his weekend? J.Crew customers received an e-mail from the brand’s chairman and chief executive officer on Saturday morning detailing how he spent his Friday — listening to Springsteen at the gym, a caffeine kick at Café Americano and, of course, popping into a J.Crew store.
He shares an anecdote in which a customer approaches him at the SoHo location. “A woman came up to me and said, ‘My J.Crew is back.’” It’s apparently a sentiment he’s hoping will spread — he ends the letter sharing his personal e-mail address for customer feedback. “If there’s something you think we can do better, I want to hear it — just e-mail me: firstname.lastname@example.org.”
The e-mail is the latest effort by Drexler to revive the J. Crew brand, which has been struggling in recent years. Most recent reports indicate that while J. Crew Group narrowed fourth-quarter losses, it is because of a strong performance in the Madewell division, which reported a sales growth of 23 percent to $301 billion. J. Crew’s sales meanwhile decreased during the same period to $2.15 billion.