Jamie Campbell Bower in the front rowErmenegildo Zegna show, Spring Summer 2018, Milan Fashion Week Men's, Italy - 16 Jun 2017

HALF-AND-HALF: Ahead of the Ermenegildo Zegna show, Jamie Campbell Bower discussed his role as Christopher Marlowe in the upcoming “Will” series on TNT that’s based on William Shakespeare’s life and debuts next month. The actor said that clearly, as a London-born actor, “Shakespeare played an important part” in his life and that the series offered the opportunity to “delve more into Marlowe’s work and history.” And the takeaway? “He was a naughty boy,” laughed Campbell Bower. The actor is also a musician and will be touring through Europe this summer. “I spend equal time on acting and music. I don’t have much of social time, but who needs it?”

Jamie Campbell Bower in the front rowErmenegildo Zegna show, Spring Summer 2018, Milan Fashion Week Men's, Italy - 16 Jun 2017

Jamie Campbell Bower at the Ermenegildo Zegna show  Lodovico Colli di Felizzano/WWD

SEE ALSO: Ermenegildo Zegna Men’s Spring 2018 >>

Johannes Huebl is no stranger to fashion as a model, having worked with Tod’s and Salvatore Ferragamo on content and campaigns, as well as attending shows, often with his wife Olivia Palermo. Asked about the increasing number of coed shows, he said he was “not opposed” to the concept, and he also shared his views on the see-now-buy-now format. “It’s the future, and as a consumer, I appreciate it, but let’s see how it evolves.”

Johannes Huebl in the front rowErmenegildo Zegna show, Spring Summer 2018, Milan Fashion Week Men's, Italy - 16 Jun 2017

Johannes Huebl at the Ermenegildo Zegna show  Lodovico Colli di Felizzano/WWD

Meanwhile, chief executive officer Gildo Zegna was braving the heat wearing a light gray linen suit. He proudly showed off the interior of the jacket, which he personally designed with 10 pockets to help him carry anything from keys to his passport. “This is so practical and I don’t lose anything,” Zegna said proudly of the style, which he has in different colors and fabrics.

More From Milan Men’s Spring 2018 Collections:

Neil Barrett Builds His Block

Ones to Watch During Milan Men’s Fashion Week

The Boys of Milan

Milan Scene: Eat, Train, Shop Is the City’s Summer Mantra

Milan Men’s Fashion Week Spring 2018: Designer Inspirations

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