PUBLIC IMAGE: Moncler is doing its part to nudge fashion shows from private, professional events to public spectacles. The Italian brand plans to live-stream its Sunday night Moncler Gamme Bleu show on 20 screens planted in central Milan.
“These digital platforms will give the viewers ‘front-row seats’ to watch the show live, thanks to the collaboration with Clear Channel,” Moncler said. Members of the public can also access the transmission on tablets and smartphones.
Gamme Bleu designer Thom Browne is known for mounting elaborate, choreographed shows, often inspired by such diverse sports as fencing, cricket or boxing.