MILAN – The Feb. 27 to 29 women’s edition of trade fair White Milano will feature an area dedicated to freshly scouted design talent from China. In keeping with its mission to discover emerging brands in women’s clothing and accessories, White has invited fashion curator Sonja Long Xiao, founder of the Shanghai concept store Alter, to showcase rising stars in Chinese luxury fashion design. A dedicated section “China Calling” will offer attendees the chance to view the collections including Chrisou by Dan, Shushu/Tong, Nicole Zhang, Chen Yi Yuan, YVMIN, C.J. Yao, Rolling Acid and more.
White Milano flanks Milan Fashion Week and its roughly 450 exhibitors features dedicated areas for featured designers and special projects. The trade fair’s September edition saw a record attendance of 20,160 visitors.