OPENING IN BEIJING: Milan’s 10 Corso Como will open a second location in China this autumn in Beijing. The 11,840-square-foot space will be located in Shin Kong Place, a high-end shopping mall featuring a number of luxury brands, ranging from Bottega Veneta and Marc Jacobs to Ralph Lauren and Dolce & Gabbana. The grand opening of the store is tentatively set for Dec. 10.
Founded in Milan in 1990 by Carla Sozzani, 10 Corso Como partnered with Trendy International Group for its Beijing opening as well as the opening of its first store on the mainland in Shanghai last year, which is housed in a 27,000-square-foot, four-level glass-encased structure on Nanjing West Road, a high-end shopping street. As with the Shanghai location, the interiors of 10 Corso Como Beijing were designed by American artist Kris Ruhs.
Trendy International, a Guangzhou-based company that owns a coterie of Chinese brands, is the majority shareholder in 10 Corso Como’s retail spaces in China. In 2012, a group of investors led by LVMH Moet Hennessy Louis Vuitton-backed fund L Capital Asia bought a minority stake in Trendy for $200 million. Trendy also acquired the Miss Sixty, Energie and Killah brands from the Italian Sixty Group and bought them to more than 14 countries in Asia. 10 Corso Como also has a location in Seoul.
According to a spokeswoman for Trendy, the Beijing store will feature a spa as well as pop up stores showcasing work from Chinese designers, an art gallery, sculpture garden, Italian restaurant and bar, cosmetics, women’s wear, gifts and high-end jewelry. The spokeswoman declined to provide exact details of the brands that will be on offer. She said, so far, there are no plans to open locations beyond Shanghai and Beijing.