FRENCH WOMAN DOES GET FILM: Mireille Guiliano is taking her bestseller “French Women Don’t Get Fat” to the silver screen. Hilary Swank has acquired the rights to produce the flick and the Academy Award-winning actress might star in the romantic comedy, as well. There’s no telling which designers will make the final cut. But Guiliano, who headed up LVMH Moët Hennessy Louis Vuitton’s Veuve Clicquot unit until last year, certainly knows her designer labels.

This story first appeared in the August 25, 2008 issue of WWD. Subscribe Today.

NIKE HITS TOWN: Residents of Mercer Street between Grand and Howard got a late start on sleep Thursday evening while Nike marked the opening of its first stand-alone Nike Sportswear store, with various fashion and sports celebs storming the block. The company cordoned off the area, building a fake stadium outside the store, which features exclusive product launches such as The Flywire Windrunner (a high-tech jacket), and the Air Max 90 Flywire and the 21 Mercer Nike LunaRacer (both running sneakers). As Mark Ronson spun tunes from the “bleachers,” Alexander Wang, Cecilia Dean, Spike Lee and Katy Perry (on the arm of Travis McCoy of Gym Class Heroes) made the rounds among players in town for the U.S. Open, including Roger Federer (who ducked out on the earlier side), Serena Williams and Maria Sharapova. “The lines in the store are a combination of performance products and special pieces we made for the Olympics,” said Jesse Leyva, footwear designer for Nike Sportswear. Leyva believes the big attraction will likely be the bespoke footwear service, which will begin taking appointments this fall. “It’s basically taking the technology for different sneakers and using it to create a totally unique shoe.”

A MAN’S MAN: Macy’s is about as close to fashion week as you’ll find Andy Roddick. The tennis heartthrob signed autographs for a line of hundreds of fans, which wrapped around the men’s department at Macy’s Herald Square on Thursday night, to fete the Lacoste look he will wear at the U.S. Open. “There are stripes across,” Roddick said, describing his U.S. Open shirt. “It’s classic and traditional, like Lacoste. I have a white one for day, and a black one for night.” After the Open, does he have plans to absorb a little more fashion at New York Fashion Week? “Um, no,” he smiled. “The only one I’ve ever been to was Lacoste.”