Misha Nonoo's instagram page.

DIVING INTO DIGITAL: Misha Nonoo’s brand will skip a traditional runway format this upcoming spring 2016 show season. Instead, the label will hold a “digital-only” presentation. The brand says that it will leverage Instagram to present its new designs.

Nonoo was not available for comment, as she is presently traveling abroad. Her spokesperson was unable to make an official statement in Nonoo’s absence, but did confirm that while additional details for the presentation are unavailable — the brand will indeed present a “full collection” online.

Misha Nonoo debuted her namesake label in fall 2011. It has since been nominated for a CFDA/Vogue Fashion Fund Award and the Woolmark Prize. The brand’s studio is currently a participant in the CFDA’s “Incubator” studio space.


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