Biker chic appears to be taking over Hollywood. This weekend, Ducati will introduce Motogiro, the quintessential Italian bike rally, to the U.S. with a five-day event traversing California’s Monterey Peninsula. In order to give the event the requisite sizzle, organizers have invited celebrity fans such as Keanu Reeves, Shia LaBeouf, Giovanni Ribisi, Jay Leno and Jason Lee and added a fashion show on Saturday featuring designs by Luca Apuana Ducati, Vespa, Moto Guzzi, Axo and Alpinestars.

In addition, Italian brand Belstaff, which has a long history of dressing stars on- and offscreen (most recently, Angelina Jolie and James McAvoy in “Wanted”), will appear in what is expected to be the summer’s biggest blockbuster, the Batman sequel “The Dark Knight.” Christian Bale’s character Bruce Wayne wears the Belstaff Dark Leather Blouson, a vintage-look leather jacket with red stripes that reflects the house’s motorcycling tradition. The jacket retails for $1,250 and will be available at Barneys New York next week.

This story first appeared in the July 11, 2008 issue of WWD. Subscribe Today.

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