MONCLER ON ICE: Moncler went a step further than hosting a run-of the-mill fashion fete to celebrate London’s Frieze art fair Tuesday night. Instead, the label mounted an exhibition, “Monuments,” at Sotheby’s of a series of images of icebergs that Fabien Baron shot on Greenland’s west coast. “There’s something very therapeutic and minimal about it,” said Baron of photographing nature. “The process of going back to something basic — like water, ice, sky — I really enjoy that.”
The new series of images were shot by Baron with a Leica camera. Remo Ruffini, president of Moncler, had pitched the idea of the shoot to Baron when Moncler already had a collaboration with Leica in the works — the Leica X Edition Moncler camera, a red, blue and white model which is now on sale at Moncler’s flagships globally. And naturally, Moncler outfitted the team on location last spring in Greenland’s freezing temperatures.
But Baron didn’t take a naturalistic approach to capturing the landscapes – instead, he shot the icebergs at night using artificial light.“I wanted to convey an idea that this was not real, even though it was real — a little bit of metamorphosis of the place,” said Baron. “I felt like the place was so monumental, I wanted to light it like a monument — to show it in a different light.” After being shown in London Tuesday, the images are next set to be exhibited in New York.
Ruffini and Baron were joined at the party by a crowd who numbered Stella Tennant, Jacquetta Wheeler, Sarah Burton, Nicole Farhi and Princess Eugenie. Tennant said she has an artistic project of her own on the go. She’s working with her sister Isabel Tennant to create gilded objects such as lamp standards and mirrors, from their studio in Scotland, under the name Tennant & Tennant. “It’s great to be back making things,” said Tennant, who noted that she’d trained as a sculptor (at the U.K.’s Winchester College of Art), before “modeling and family” took over.