THIRD FLOOR: As part of its “Right from the Runway” series launched last week with Brandon Maxwell, Bergdorf Goodman hosted its second trunk show on Thursday afternoon for Monse, the ready-to-wear collection designed by Oscar de la Renta alums Laura Kim and Fernando Garcia. Less than two weeks after the duo showed their sophomore fall collection at The High Line Hotel during New York Fashion Week, a selection of looks from their lineup were being offered for pre-order alongside the label’s debut spring 2016 collection, the latter of which was available for immediate purchase.
“The market evolves and we all have to adapt,” Garcia said of the retailer’s initiative. “Whatever the customer reacts to is what we’ll do.” Kim said the post-runway trunk shows should prove helpful in placing production orders.
“Being able to meet the designer and see the collections fresh off the runway [gives] our customers a truly special experience,” added Elizabeth von der Goltz, Bergdorf’s senior vice president, general merchandising manager.
Displayed across a few racks with a model milling about the third floor, Monse’s fall effort contained looks that riffed on men’s wear shirts and suiting, many done in languid striped silk, a subtle evolution of their debut collection. “It was an easier show to do this time. Now, at least we know where the house is going and who our woman is going to be,” Garcia said of their fall show. “Spring was our first show and we had always been working for [Oscar]….More nerve-wracking was, are we going to be accepted by the public? We felt very vulnerable exposing our work.”
Within the first 30 minutes, one customer was seen pre-ordering two looks from the collection. An off-the-shoulder blouse fell off of a hanger onto the floor. “When you drop it, you have to buy it,” Kim joked.