USA Network’s hacker series “Mr. Robot” was a major source of inspiration for the West Chelsea boutique Story’s latest incarnation — Disrupt Story.
Rami Malek, who plays the antisocial computer programmer Elliot Alderson on the show won’t be swiping customers’ credit cards with Square, but there are plenty of other signs of his “society.” As a wink to that fictitious Coney Island-based hacker group, there are arcade staples such as a “Thunderball” machine, Ms. Pacman, a concession stand and the neon “Games, Games, Games” sign from the set. “E Corp.” bottled water — as in, the gargantuan conglomerate Evil Corp. — is stocked in a vending machine that shoppers can activate by tweeting. Regardless if they watch the show, consumers can try to hack an ATM in the store for up to $50 in cash.
The Joker-like image that appears on masks in the show has been stamped on Print All Over Me backpacks and other items, thanks to actress-artist Carly Chaikin, who plays the role of Darlene. She was also expected to be in the shop for this morning’s launch. To ensure the retailer’s 15-person team was up to speed about all things “Mr. Robot,” Story founder Rachel Shechtman paid them to watch the show, with quizzes to follow. To emulate Malek’s character, they are sporting black hoodies, designed by American Giant founder Bayard Winthrop, and Pop LED-lit sneakers — two of the numerous items that are available in the store. JackThreads has created a limited-edition khaki jacket like the one Christian Slater’s character wears in “Mr. Robot.”
Running through July 24, Disrupt Story is set up in four areas — the Founders, the Innovators, the Expressionists and the Union of 1s. Prynt’s smartphone printer/phone case, Invoxia Triby’s smart- and voice-controlled speaker, Stance socks and Denik journals, with designs by the digitally adept artist Shantell Martin, are included in the multilayered concept. A series of special events will be held in the coming weeks.