MSGM's Pop Up Store at Le Bon Marché Rive Gauche

Two MSGM pop-up stores are set up at Le Bon Marché in Paris for the month of February.

The project is inspired by a music recording studio, pointing to the brand’s recurring music theme. A special capsule collection hinging on floral patterns and dedicated to Le Bon Marché will be available at the department store.

The installations are created by Fabio Ferrillo, while Milan’s Off Arch was in charge of the set ups. The units cover a total area of 430 square feet and are located on the first floor and the basement, one dedicated to women’s wear and the other to men’s wear. The stores will feature speakers in boxes made of transparent methacrylate — pink for women and blue for men — and a sound box with a DJ console.

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