COCA’S CREATIONS: Mulberry is revealing a few clues about Johnny Coca’s debut collection for the brand in a short film released today.
Coca joined the brand as creative director last year, and his collection for fall has been cloaked in secrecy. His first show for Mulberry will take place on Sunday, Feb. 21 during London Fashion Week.
In the film, Coca talks about his inspirations, his focus for the new collection and the decision to restore an original Seventies logo he found in the brand archives.
“I wanted to reinforce the British character and sensibility of Mulberry,” said Coca. “It’s quite humbling — to be trusted with this brand that people love and feel is very much part of them and their lives. In my role as creative director, I want to push the boundaries, but also respect the values and DNA at the core of Mulberry.”
Mulberry said it plans to reveal more about Coca’s collection via @MulberryEngland in the run-up to the show on Instagram, and also on the brand’s new Snapchat channel.
Coca was most recently head design director for leather goods, accessories, shoes and jewelry at Céline, and is now leading Mulberry’s design team on women’s and men’s leather accessories, shoes, rtw and soft accessories.
He is overseeing all creative aspects of the brand’s image.
Born in Seville to Spanish parents, Coca later moved to Paris, where he studied art, architecture and design at the École Nationale Supérieure des Beaux Arts, École Nationale Supérieure d’Architecture de Paris-Malaquais and École Boulle in Paris respectively.
Coca replaced Emma Hill, who left the company in 2013.
In December Mulberry said it sees great potential in the women’s ready-to-wear and footwear categories, which are still small.
To that end, it has inked a new license agreement with Onward Luxury Group. From the fall collection, Onward will manufacture and codistribute Mulberry rtw and shoes.
“The categories of rtw and shoes…are an important factor in building the lifestyle image that will help develop Mulberry internationally,” said Thierry Andretta, Mulberry’s chief executive officer.
“Licensing the manufacture and codistribution of these categories will enable us to deliver quality product, whilst achieving our target price range.”
In the first half, the company moved back into the black, notching a 4.8 percent increase in revenue growth and seeing strong demand for its products in the United Kingdom. Profit for the six months to Sept. 30 was 120,000 pounds, or $185,000.