FASHION INSPIRATION: Blogger Garance Doré will be honored at the Museum of Science and Industry in Chicago on Nov. 13 with the museum’s first-ever Fashion Inspiration Award.
Doré, who launched her namesake blog eight years ago while still living in Marseille and has since collaborated with luxury brands like Christian Dior, Louis Vuitton and Tiffany & Co., is being recognized for her innovative take on style and design.
“I’m very flattered. It’s really humbling,” said Doré, of the museum honor. “When I started out, the Internet was considered a cheaper medium. I felt free, and I talked about things I really liked, and not trying to dumb it down. I could never imagine anything could happen that was good—it made me do things in an authentic way.”
In addition to honoring the blogger, illustrator and street style photographer, the museum event will feature an installation of wearable technology—including the “Galaxy Dress,” the world’s largest wearable LED display.
Doré, who is currently working on projects with H&M sister-brand & Other Stories, Zara and Stella McCartney, said brands today are interested in a different point of view. “That’s why they come to me,” said Doré. “The challenge of technology right now is not just producing content—it’s making a campaign. People expect a brand to talk to them. It’s not just one photo in a magazine like it used to be, you have to feed all these channels. It’s very exciting.” Developing that conversation is the hard part. “Power now for a brand is about creating intimacy. A brand like LV has so many different audiences and all of these audiences need to be talked to in a different way,” she said.