MYKITA’S NEW MOVE: Berlin-based eyewear firm Mykita has a new home with room to roam. The innovative brand’s staff and copious guests from the design, art and retail scene warmed the new Mykita Haus on Thursday with a lavish barbecue and party in the art deco-style tiled courtyard of the historically listed building.
The 51,000-square-foot, five-story neoclassical building in Berlin’s Kreuzberg neighborhood has been known as the Pelikan Haus, after the German writing supplies firm that spent close to four decades located within its walls. It dates from 1902, when the area was an active industrial hub; these days, Mykita is one of the few manufacturers still in central Berlin.
“It’s an industrial architecture with a lot of transparency, and this is actually what made it so perfect for the use as the Mykita Haus,” explained co-founder and chief executive officer Moritz Krueger. “Beauty and technology is our topic.”
The eyewear makers had outgrown their old location in Mitte. The Mykita Haus had become the “Mykita Kiez” or “Mykita Neighborhood,” with some of the company’s divisions housed up to a block away — distant from its philosophy of having everything from design to production to marketing under one roof. The new space is double the size, and even has room for subletters — to start with, retail and design agency BAM and its fashion blogs Highsnobiety and Selectism have moved in. The move across town has found Mykita “kicked out of our comfort zone” somewhat, said Krueger, but the change was a welcome. “It’s a little bit like we’re starting a new era now,” he told WWD.
Mykita also has another reason to celebrate staying local – its store in concept mall Bikini Berlin has become one of its top three for sales since its opening day in April, vying with Zurich and New York — beyond expectations, according to Krueger.
The brand also struck gold with its latest collaboration, Mykita + Maison Martin Margiela, which debuted this spring to strong sales and press. Mykita will introduce optical frames from the Margiela collab and other new models in Paris this month during Fashion Week and the Silmo optical fair.