NAILING THE COMPETITION: To celebrate its 15th anniversary, Nails Inc. has signed Alexa Chung as the new face of the U.K.-based brand. Chung also will collaborate with Nails Inc. on a six-shade collection of fabric-inspired polishes, which will feature the brand’s new bottle design created by Fabien Baron, launching in August.
In June, customers will receive a preview of the launch with a limited-edition shade called Red Lace on Nailsinc.com. But that’s not its only news. Nails Inc. is launching a range of polishes in the fall called Nailkale, a superfood base coat that is formulated with the leafy green.
Also, Thea Green, founder and managing director of Nails Inc., is planning on opening its first stand-alone store in the U.S. in the fourth quarter called Paint Worxshop, which is based on the company’s nail-bar concept within Selfridges.