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ALL THAT GLITTERS: Bulgari inaugurated its sparkling new store on the Boulevard de la Croisette in Cannes on Friday evening with a little help from Naomi Watts, a longtime friend of the jeweler.

Watts, dressed in a black Rochas dress, cut the ribbon at 6.30 p.m., peak rush hour during the Cannes Film Festival, when thousands gather on the seafront avenue to watch celebrities arrive for movie screenings. The renovated store was designed by Peter Marino and features marble and gold accents and a translucent chandelier.

“It’s fantastic. Look around, it’s, like, dazzling from every angle,” said Watts, showing off her Bulgari Serpenti necklace. “I particularly like this new rose gold. I’ve got a big penchant for the Serpenti collection, and they keep reinventing it. It’s fantastic.”

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