VINTAGE ROOTS: Nasty Gal kicked off the holidays a bit early.
The Los Angeles e-tailer today unleashed a 160-piece collection of vintage Chanel and is set to release a 30-piece collection of Louis Vuitton next month in a bid to remind shoppers of the company’s history in vintage resale.
The marketing blitz is part of the company’s Vintage Goldmine program, which it runs only during the holiday season. Nasty Gal originally started as an eBay store in 2006 selling vintage, and still sells vintage pieces throughout the year but the offerings are much larger during the holidays as part of this program.
“Vintage is core to Nasty Gal’s DNA and we celebrate this by curating the best in the market,” chief executive officer Sheree Waterson said. “Our merchants search the closets of collectors and style aficionados to score the most iconic pieces in the market.”
Waterson added that buying is done “through Nasty Gal’s lens of sexy and fun” when it comes to sourcing the vintage it puts up for sale.
The majority of the Chanel lot is being sold through the company’s online store, but some of it will also be sold at its Melrose Avenue location.
The lot includes items from the 1980s through 2000s, retailing for $450 to $9,500. Among those items are a snowboard, blazers, jewelry, bags and blouses.
The Vuitton items that will be released next month will be a mix of handbags and accessories.