NASTY GAL PART TWO: Nasty Gal will test the waters in Santa Monica when it opens the doors Friday to its second store, which bows at the Third Street Promenade. The e-tailer’s outpost comes on the heels of its first entrance into brick-and-mortar in November with a shop on Melrose Avenue in Los Angeles. Santa Monica will take up a larger footprint at 6,500 square feet, nearly double the Melrose location. Nasty Gal chief executive officer Sheree Waterson called the Santa Monica store an “entirely new format for Nasty Gal retail.”
This story first appeared in the March 27, 2015 issue of WWD. Subscribe Today.
The store will sell vintage apparel from designers such as Moschino and Chanel in a nod to Nasty Gal’s start as the eBay shop of founder Sophia Amoruso. The mix of merchandise will also include offerings from international and local designers, along with a recently launched shoe collaboration with Teva aimed at attendees of the upcoming festival season. The two sandal styles are priced at $90 and $110.
Nasty Gal has yet to confirm details on any future stores, although Amoruso referred to “a dominating retail presence with stores nationwide” in a statement.
The company in March closed on a $16 million, Series C round that also came with the announcement former Apple retail guru Ron Johnson joined the board. Johnson led the round, which also included existing investor Index Ventures.