WELL EDITED: Need Supply Co. has been looking to the next step in its evolution having gone from lifestyle store to most recently producing its own men’s and women’s apparel line.
The company began as a multibrand retail concept in Richmond, where it continues to operate, in addition to an online shop carrying brands such as APC, Black Crane, Jil Sander, Ashley Rowe and Farrow, along with beauty and home products from Aesop, Matteo and Apolis.
Need Supply is now mulling possible options to bring another store to the market, most likely on the West Coast. It’s part of a two- to five-year plan, women’s fashion director Krystle Kemp said, that would be tested with pop-ups, potentially in multiple markets.
Last year saw the launch of the Need label that encompasses both men’s and women’s.
“It’s a point in the growth of any company that you reach a certain tipping point where you need to be able to offer unique product that maybe is not out there in the market,” Kemp said of the reason for the launch. “It’s a way for us to be able to offer product to customers.”
That’s now evolving as the company refines the production process — the entire line is produced in Los Angeles — as well as the range, Kemp said.
“We’re really interested in incorporating more brand collaborations in the Need line as well as evolving into lifestyle products,” she said, pointing to accessories and home as examples. “So it’s taking that same approach that we do to editing the third-party brands that we sell [in store] and applying that to Need as well.”
The company is eyeing spring 2018 for the possible launch of a Need accessories offering.
The idea of taking the Need line to the wholesale market has been discussed, but it’s not something the company is ready to do for now.
“We’re going through the learning curve first before we take it to a wider audience,” Kemp said.