THE ITALIAN WAY: Italian public relations agency Negri Firman Pr & Communications has opened an American branch.

The agency, which was founded in 2008 in Milan by PR veteran Silvia Negri Firman, has found a second home in New York’s SoHo neighborhood. In the United States, Negri Firman Pr & Communications represents a number of international fashion and design labels, including Ter et Bantine, Galitzine, Hache, Giulietta NY, MementoDuo, Susana Traça, GM by Giuliana Michelotti, Environment Furniture and Discipline.