NEIMAN’S CLOSET SERVICE: The Neiman Marcus Group and St. Regis Washington, D.C. hotel have teamed up with the launch of a service that puts a new spin on the personal shopping experience for guests staying at the hotel. Dubbed “The Neiman Marcus Closet,” the exclusive service aims to create a personalized closet filled with Neiman’s merchandise for hotel guests upon arrival.
Guests who book the service are sent questionnaires asking them to name their favorite style icons — although the choice is somewhat limited. For women, the options include First Lady Michelle Obama (it is Washington, after all) or actress Jennifer Aniston (in case they want Hollywood glam, one guesses), while men have a choice between George Clooney (who some say might one day run for political office) and James Bond (who presumably most politicians would opt for — who doesn’t want to save the world in style?). Neiman Marcus personal shoppers then stock and style the guests’ closets with items from the store, adhering to personal tastes and preferences. The hotel guests can try the items on in their rooms and instantly purchase them or return them to the concierge or St. Regis Butler service.
It is the second St. Regis location where the service is being offered and the hotel hopes to expand the program to more of its 13 locations in North America where Neiman’s stores are in close proximity. Houston and San Francisco could be next on tap.
The first Neiman Marcus Closet launched at the St. Regis hotel in Bal Harbour, Fla., in 2012.
“Our partnership has worked so well together and there is a lot of crossover between our two customer bases,” said Analissa Varian, public relations manager for the Neiman’s store in Washington. “They offer a luxurious experience at their hotels and we are a luxury fashion retailer so it was a perfect match.”