NEIMAN & MOSS: This week, the windows of Neiman Marcus’ flagship are decked with floral fashions in picnic settings in a tribute to Charlotte Moss, who met shoppers there Monday evening at a fete for her new book, “Charlotte Moss: Garden Inspirations.”
Moss collaborated on the windows, but insisted she left much of the creative work to Neiman’s.
“I said, there’s one thing that’s important to me, and it’s that Lady Bird Johnson is in one of my windows because she’s in my book,” Moss said. “Through the Highway Beautification Act, she really tried to make sure the highways would be more beautiful for the people. It was all about accessibility. You don’t have to have a big fancy garden, you can do something for the roadside — that was a message I wanted conveyed.”
In addition to the seven windows, the main floor was also transformed — a swath of faux-grass carpet served as a runway for mannequins, lush floral arrangements throughout accessories and shoes, and a garden setting with an antique desk where Moss signed books for more than two hours.
Beautiful windows fail if the interior doesn’t live up to them, she reflected.
“I hate seductive windows with no follow-up behind the front door,” she said. “On the other hand, I love seductive windows that draw you in and meet all your expectations, like at Ralph Lauren, Bergdorf’s and Neiman’s.”
The key to contemporary design, said the celebrated decorator, is to create welcoming spaces.
“I love it when a room shows some intelligence, maybe one great piece of art, something that looks personal,” she said. “Undecorated, under-styled and un-styled. If I had to really drill it down, I’m bored with styling. My business is to create interiors for people to live in, and I think we’ve seen a lot of styling. Being thoughtful in design means that people feel like they can sit in the furniture. It’s for living, and living it up, too….Life is about all those layers, decorating, gardening, entertaining, having a great library, whatever it is. You take one of those things out and it’s kind of like, OK, that’s nice, but what else?”