The online retailer is teaming with the American label to create a 25-piece capsule collection that pays homage to Breton stripes, an all-time classic style and a J. Crew brand signature.
The stripe has been reimagined in a variety of ways for the occasion, offering a collection that ranges from wardrobe staples to more playful, statement pieces; mirroring the usual mix for which J. Crew collections are known.
J. Crew president and creative director Jenna Lyons identified this mash-up of classic and fashion-forward pieces as the collection’s strength; “tradition and surprise — the magic is in the mix,” she said.
Among the everyday classics included in the collection are a striped navy and blue knitted dress, a navy tailored blazer with two white stripes subtly added on the cuffs and a pair of pajama-style trousers with striped piping.
Bolder pieces in the collection puts stripes against another signature J. Crew pattern, polka dots; a striped crew-neck top is layered with ruffled, dotted tulle, while a pair of low-top sneakers features a layered print that mixes stripes and polka dots. Another statement piece in the collection is a diagonally striped navy and white faux fur coat, an item J. Crew Lyons identified as a favorite from the collection.
“When Net-a-porter suggested a stripe collaboration, it felt like they had handed us a golden goose. The Breton stripe has long been a tradition for European culture, as well as American fashion. We had more ideas than room on the floor,” said Lyons. “The edit, which is Net-a-porter’s strong point, is the result of an extremely fun collaboration. My favorite pieces are the craziest — the bias-striped fur coat, and the most simple — a striped boatneck T-shirt with a tulle hem.”
Alison Loehnis, president of Net-a-porter and Mr Porter, said that J. Crew’s Breton striped top is a continuous bestseller on the site, so the company anticipates a strong response from customers when the collection launches on Sept. 13.
A campaign starring French model and actress Aymeline Valade will also be featured on the site to promote the capsule collection’s launch.
Net-a-porter has been working with a number of brands on exclusive capsules for fall. Earlier this month, a collection of ankle boots — identified as a key fall trend by the e-tailer — was launched in partnership with Tabitha Simmons. In addition, Net-a-porter teamed with Isabel Marant to release three boot styles that hark back to Marant’s fall 2009 sellout styles of midheel, chain-embellished suede boots.