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TURNING THE CLOCKS: In a house on Rue de Varenne in Paris that’s on the market for 10 million euros, or about $12.5 million, Isabel Marant and Alison Loehnis, president of Net-a-porter.com, hosted a dinner party celebrating the launch of Marant’s new watch, available exclusively at the online retailer.

“The house was completely empty,” said Marant, “so I asked Alexandre (Betak) to set up the party. I have known him since we were 15 and would go to parties in Paris together, so I can trust him to know exactly what I want.”

Betak’s team packed the space with hundreds of candles — real and otherwise — and filled it with mid-century furniture, oriental rugs, art books and innumerable flowers for the “La Montre” dinner.

“We wanted to imagine what it would be like if Isabel had 50 of her friends around for dinner – which she would never do – but, if she did it would look like this,” Betak said. “She would have borrowed tables and chairs and glasses from all the neighbours and everything would be mismatching.”

After a dinner of roast chicken and goose, guests including Juliette Binoche, Aymeline Valade, Jerome Dreyfuss and Sofia Sanchez Barrenechea lit cigarettes and continued to smoke until the wee hours.

“The 24 Hours Of Style was a case of kismet, really,” said Loehnis. “We had all these great things we wanted to celebrate at the same time,” and so we did.

After the Paris event, Rosetta Getty’s collection was set to be celebrated in Los Angeles, while on Friday evening Beijing will be the venue for a celebration marking the site’s long-standing relationship with Mary Katrantzou. “It was a chance to introduce Mary to our Chinese audience and celebrate her amazing spring collection, which we loved,” said Loehnis.

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