Five is the magic number for Net-a-porter’s fall campaign. The online retailer changed up its concept, casting five up-and-coming models for multigirl shots to embody five trends Net-a-porter is pushing for fall. First the trends: the sporty jacket, reworked denim, the new proportion, the statement knit and the print dress. Greg Harris shot Charlee Fraser, Amilna Estevao, Sofie Hemmet, Pooja Mor and Julia Van Os on the street and in a loft-like setting in New York’s SoHo in a mix of emerging and established designers.
“This campaign marks an exciting creative shift for us at Net-a-porter, moving away from our ‘lifestyle’ feel, and placing a real emphasis on fashion,” said Claudia Plant, global brand creative director for Net-a-porter. “The multiple models and multibrand styling speaks to our increasingly broad and diverse global customer as well as spotlighting our incredible buy.”
The campaign breaks today across all media channels, including Net-a-porter’s own platforms.