NEW COLORS: Matthew Williamson jetted into New York on Monday for a whirlwind visit, but not to attend the Met Ball. Instead, the London-based designer was in town to introduce his newest project, a makeup palette created in conjunction with Benefit Cosmetics dubbed The Rich Is Back. Consisting of three neutral shimmer shadows and a pop of teal, plus a cherry lip gloss, blush and mascara, all housed in a kaleidoscopic box with peacock feathers and pink flowers, Williamson took his inspiration from the decade of Benefits’ inception, which happens to be his personal favorite: the Seventies.

Benefit’s humorous approach is also perfectly in sync with his. “They take a slightly irreverent, tongue-in-cheek approach,” said the designer. “And the optimism expressed in the brand is something I like to do in my work.”

This story first appeared in the May 8, 2013 issue of WWD. Subscribe Today.

That being said, though his fashion aesthetic tends towards the colorful and embellished end of the spectrum, Williamson prefers a more circumspect look when it comes to beauty. “I’m definitely of the mind-set less is more,” he said. Priced at $34, the kit will launch later this month exclusively at Sephora.